Free SEO tools · 26 and counting
Free SEO tools, no sign-up
Put in your web address and get answers, not a sign-up form. The checkers read up to 50 pages and flag what needs fixing. The generators and calculators run in your browser.
- 26 tools
- 0 sign-ups
- 50 pages per scan
Titles, descriptions and headings
What Google reads first on every page.
Meta description checkerEvery page’s description: missing, duplicated or likely to be cut short.Scans your siteTitle tag checkerTitles that are missing, over 70 characters or copied across pages.Scans your siteGoogle SERP simulatorSee how a title and description will look in Google, desktop and mobile.Live page or typedH1 checkerPages with no main heading, an empty one, or several.Scans your siteImage alt text checkerImages with no alt text, page by page, with the file names.Scans your siteKeyword density checkerCount a keyword in your text and see the most repeated phrases.Runs in your browserE-E-A-T checkerCheck one page against Google’s own questions on trust and expertise.Runs in your browser
Crawling and indexing
Whether Google can reach your pages, and whether it’s allowed to show them.
Noindex checkerPages telling Google not to index them, in the HTML or the headers.Scans your siteCanonical checkerMissing, doubled-up or misdirected canonical tags.Scans your siterobots.txt testerRead the rules, spot what’s blocked, and test any page against them.Scans your siteSitemap checkerFind and validate the XML sitemap, then spot-check the pages it lists.Scans your siteRedirect mapping toolMatch old URLs to new ones before a redesign or migration.Runs in your browserCore Web Vitals testTest any page’s LCP, INP and CLS against Google’s thresholds.Tests a live page
Generators
Fill in a few boxes and copy the code or link. These run in your browser.
Slug generatorTurn a page title into a clean, hyphenated URL slug.Runs in your browserFAQ schema generatorQuestions and answers in, valid FAQPage JSON-LD out.Runs in your browserrobots.txt generatorBuild a robots.txt file: allow, block folders, add your sitemap.Runs in your browserUTM builderTag a link with source, medium and campaign for Google Analytics.Runs in your browserMeta description generatorSeveral ready-to-use descriptions from what your page offers, with length checks.Runs in your browserMeta tag generatorTitle, description, canonical and share tags, ready to paste.Runs in your browser
Your own search data
Paste an export from Google Search Console and find what to work on first.
Content decay checkerUpload your Search Console pages and see which have slipped and what to do with each.Runs in your browserCTR calculatorClicks and impressions in, click-through rate out, with a target to compare.Runs in your browserStriking distance keyword finderFind the searches where you sit just off page one, from your own export.Runs in your browser
Costs and returns
Working out what SEO should cost and whether it’s worth it.
SEO ROI calculatorWhat more search traffic could be worth, using growth from real clients.Runs in your browserSEO cost calculatorSix questions to place your site in a UK price band.Runs in your browserWebsite cost calculatorSix scope questions to see what a new site should cost.Runs in your browserSEO vs PPC calculatorWhat your search traffic would cost as ads, and where SEO breaks even.Runs in your browser
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06 In the guides
Smaller tools, inside the guides they belong to
Each guide has a tool that puts it to work on your own site or numbers.
- Before you sign checklistin “How to hire an SEO consultant: questions, costs and red flags”
- Core Web Vitals readerin “Technical SEO explained in plain English”
- Do I need an audit?in “What does an SEO audit cost, and when is it the wrong thing to buy?”
- E-E-A-T self-checkin “E-E-A-T (EEAT) explained, and what it actually asks you to do”
- Four addresses and your titlein “The 7 SEO mistakes I see on small business sites, and how to fix each”
- Image list builderin “How to download every image from a Webflow site (or any website) in one go”
- Is my site on Google?in “Why isn’t my website showing up on Google? Five checks, in order”
- Is this link worth getting?in “How to get backlinks: what makes a link count, and how to earn the ones that do”
- Low-CTR page finderin “Organic CTR: why your site gets impressions but no clicks”
- Query sorterin “Website traffic but no enquiries? It’s usually the searches, not the site”
- Redirect map checkerin “Website redesign SEO: how to redesign your site without losing traffic”
- SEO break-even calculatorin “Is SEO worth it? How to tell before you spend anything”
- SEO cost estimatorin “How much does SEO cost? Real prices, and what each one buys”
- SEO KPI pickerin “SEO KPIs: what to measure, and what's just a line going up”
- SEO progress checklistin “How long does SEO take to work? What real sites show, month by month”
- SEO vs PPC cost calculatorin “SEO vs PPC: which should you pay for first?”
- Striking-distance finderin “Keyword research, step by step: find the searches that pay”
- Website cost estimatorin “How much does a website cost? Real prices by type of site”
— Next step
Start with a free SEO audit
Send me your site and you’ll get a short, honest read on what’s wrong. If you want the detail after that, the full audit is a paid piece of work, or part of a monthly plan.
Get the free audit Usually a reply within a working day.
- 01The main things holding your site back, in plain English
- 02Which of them are worth fixing first
- 03Whether a full audit or a monthly plan makes sense, or neither