Starter
£899($1,199) a month
Steady pace
The basics put right, then steady upkeep.
Hand it overContent optimisation: get more from the posts you already have
Old posts that have slipped, pages stuck on page two, articles competing with each other. I use your own Search Console data to find the ones worth fixing, then rewrite and re-optimise them. Usually the quickest SEO win a content site has.
- For
- Sites with a blog or guides that have stopped growing
- Ways to work
- A few pages, a full content audit and rewrite, or ongoing
- Price
- Rewrites from £75 ($99) a pageLighter refreshes quoted per page
- Chosen by
- Your Search Console dataClicks, impressions and positions, not guesswork
01 The problem
Signs your content needs work, not more content
Publishing more won’t fix these. Improving what’s there usually will.
Posts that used to rank and have slipped
Clicks falling month on month on pages that once did well. Usually the facts have aged, or a competitor has answered the question better.
Pages stuck on page two
Plenty of impressions at positions 8 to 20 and hardly any clicks. Often a better answer, better headings or a few internal links is all that’s missing.
Posts competing with each other
Two or three articles on the same question, splitting the clicks. Merging them into one strong page often beats all of them.
Every page gets a decision
Each page ends up with one of four outcomes, decided by its own data
- KeepRanking and earning. Leave it alone, or add internal links.
- RewriteClose to page one, or slipping. The biggest wins are usually here.
- MergeCompeting with another post. Combine them and redirect.
- RemoveNo searches, no links, no purpose. Redirect or delete it.
02 Who it’s for
Who it’s for
Businesses with an established blog
You’ve published for years and growth has stalled. There’s more to gain from your best 20 posts than from 20 new ones.
Content audit and rewriteSEO and marketing agencies
A client’s content needs a clean-up before new work can land. I do the audit and the rewrites white-label, in your templates.
A few pagesEcommerce stores
Collection and product copy written years ago, or copied from the supplier. Rewritten to answer what shoppers search.
A few pagesProbably not the right fit if
- the site has only a handful of posts: new posts will do more
- there’s no Search Console access (I need the data to choose the pages)
03 The monthly plan
Most people take this as part of a monthly plan
One monthly fee for the website and the SEO. No setup fee and no minimum term. On a monthly plan page rewrites are part of each month’s work, and your Search Console data picks which pages go first.
Most common
The usual
£1,399($1,799) a month
Faster pace
The same work at a faster pace.
Hand it overThe lot
£1,999($2,599) a month
Fastest pace
The same work, as fast as it goes.
Hand it over- 01Blog postsPlanned from keyword research and written to answer what your customers search for.
- 02Landing and service pagesA page for each thing you sell or place you serve, researched, written and built.
- 03Updates and rewritesExisting pages brought up to standard, refreshed or merged.
- 04Technical fixesSpeed, indexing, redirects, structured data and the issues from the audit and monthly check.
- 05ReportingWhat got done, what it did for traffic and enquiries, and what’s next.
The roadmap is agreed at the start and reviewed every month, so the work goes where the site needs it most. Custom packages are available too.
04 One-off and custom
A few pages, a full audit, or ongoing
A few pages
Best for You know which posts need help
Send me the URLs. I check each one against its Search Console data and what ranks now, then rewrite or refresh it.
- A check of each page’s data first
- Rewritten or refreshed, with sources
- New title, description and internal links
From £75 ($99) a pageFull rewrites priced like new posts. Lighter refreshes quoted per page
Send me the pagesMost useful
Content audit and rewrite
Best for Blogs with dozens or hundreds of posts
Every post reviewed against its data and given a decision: keep, rewrite, merge, redirect or remove. Then the rewrites, highest value first.
- A decision for every post
- Merges and redirects mapped
- Rewrites in order of likely return
Audit from £399 ($529)Rewrites then priced per page, quoted up front
Audit my contentOngoing
Best for Keeping a large library in shape
A monthly check for posts that are slipping, and rewrites before they lose their rankings. Part of the monthly plan.
- Monthly slipping-pages report
- Rewrites and refreshes as needed
- Alongside new content
From £899 ($1,199) a monthAs part of the monthly plan
Ask about a monthly planCustom package
Best for A job that doesn’t fit the boxes
Tell me what you need and the budget you have. I’ll say what that buys and put it in writing before you commit.
- Scoped to your site, not a template
- One-off, a fixed run of months, or a mix
- A written quote, usually within a working day
QuotedNothing is charged until you’ve agreed the scope
Ask for a quote05 What’s included
What a rewrite covers
A rewrite isn’t a new date and a few extra paragraphs. Each page gets the same checks as a new post.
- The page’s Search Console data: what it ranks for, where, and what it used to
- A look at what outranks it now, and what those pages cover that yours doesn’t
- Out-of-date facts, prices and statistics replaced and linked to their sources
- Headings and structure reworked around the questions people search
- A new SEO title and meta description, written to earn the click
- Internal links added from and to related pages
- Merges and redirects handled, so no rankings are lost
- The URL kept wherever possible
06 How it works
Choosing the pages with the data, then fixing them
Most of the value is in picking the right pages. That comes from your Search Console data, not from guesswork.
- 01
Pull the data
Sixteen months of Search Console data, page by page: clicks, impressions, positions, and which searches each page appears for.
You get The full picture
- 02
Decide page by page
Keep, refresh, rewrite, merge, redirect or remove. Pages close to page one and pages that have slipped go first.
You get A decision for every page
- 03
Rewrite and re-optimise
The research and checks of a new post, applied to the old one, keeping what already works.
You get Rewritten pages
- 04
Publish and resubmit
Updated live, redirects added where pages merge, and the changed pages submitted to Google.
You get Live updates
- 05
Check the results
Compare each page’s clicks and positions a few weeks later, and adjust the ones that haven’t moved.
You get A before-and-after report
Free tool · Content decay checker
Which pages are losing clicks?
In Search Console, open Performance, set the dates to the last 3 months (tick Compare with the previous period to spot slipping pages), then Export → Download CSV and pick Pages.csv from the zip. Your data stays in your browser.
| Page | Clicks | Impr. | Pos. | Decision |
|---|
A starting point, not a verdict: check each page against what ranks above it before rewriting. Positions are Search Console averages across every search a page appears for.
07 Proof
What clients say
★★★★★
“Mike was wonderful to work with. He did an amazing job getting my site looking professional. He also offered a lot of advice and went above and beyond. Got the work done really quickly and always quick to respond to my many questions! Would highly recommend.”
★★★★★
“Great insights, detailed response to our brief and gave thorough recommendations on areas that needed improving. Was really impressed with the delivery. Was great working with Mike, he was responsive, quick and exceeded our expectations.”
★★★★★
“We really enjoy working with Mike. He helps us with blogs and rewriting collection and product pages. I’m sure we’ll work through the whole website eventually. He has a friendly and approachable tone that works well for our audience and gets into the technical for the blogs that helps our customers. Highly recommend Mike!”
From 711 client reviews, averaging 4.9 out of 5, all public on Fiverr. More reviews and results.
08 Questions
Content optimisation questions
What is content optimisation?
Improving pages you already have so they rank and convert better: updating facts, reworking the structure around what people search, fixing titles and descriptions, and adding internal links.
Is it better to update an old post or write a new one?
If the old post already ranks for the search, or has links pointing at it, update it and keep the URL. Write a new post when nothing you have matches the search.
Does changing the date on a post help?
Not on its own. Google’s own guidance lists changing dates to seem fresh, without real changes, as a warning sign. Update the content, then update the date.
How much does it cost?
Full rewrites are priced like new posts, from £75 ($99). Lighter refreshes are quoted per page. A full content audit starts from £399 ($529).
How soon will I see results?
Rewritten pages are usually re-crawled within days to weeks. Give each one a few weeks before judging it, and compare it with the same period before.
Can I find the pages myself first?
Yes. The free striking-distance finder lists the searches you rank just off page one for, and the title tag checker finds weak titles.
Do you work with businesses outside English-speaking countries?
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
Find the posts worth fixing
Give me read-only access to Search Console and I’ll come back with the pages I’d rewrite first, and why.
Get a free content check Usually a reply within a working day.
- 01The posts closest to page one
- 02The ones that have slipped, and the likely reason
- 03What to rewrite, merge or leave alone