Starter
£899($1,199) a month
Steady pace
The basics put right, then steady upkeep.
Hand it overSEO content writing services, from the plan to the results
Keyword research, a content plan you can see, the writing, and the reporting that shows what it earned. Take just the plan, have me write it, or hand over the whole thing. For businesses, agencies and in-house teams anywhere, writing in English.
- For
- Businesses, SEO agencies, in-house teams
- Ways to work
- The plan only, the plan and the writing, or fully managed
- Price
- Plan from £399 ($499)Managed from £899 ($1,199) a month
- You keep
- The keyword research, the content map and the planEven if we stop working together
- 24%of a London client’s search clicks came from 25 new pages
- 11pages in Google’s top ten from one Florida content cluster
- 11+ yearsplanning and writing content for UK, US and Australian sites
01 The problem
Content without a plan is a pile of posts
Most content programmes fail for the same reason: nobody worked out what to write before writing it.
Topics picked from a calendar
Posts chosen because it’s Tuesday, not because anyone searches for them. They get published and never found.
Posts competing with each other
Three articles on the same question, splitting the clicks between them, and none strong enough to rank.
Nothing points at the page that sells
Guides that bring people in and then leave them there. Traffic goes up; enquiries don’t.
02 Who it’s for
Who hires me for SEO content
Businesses
You sell services or products and want search to bring in customers, not just visitors. You want someone to work out what to write and then get it done.
Fully managedSEO and marketing agencies
You need the strategy and the production for a client: keyword research, a content plan and the writing, delivered white-label under your name.
Plan and writingIn-house teams with writers
You’ve got people who can write and no plan telling them what to write. The keyword research and content plan give them a year of briefs.
The plan onlyProbably not the right fit if
- you want a fixed number of posts a month regardless of whether they’re worth writing
- the site is in gambling, betting, alcohol or vaping
- you need results in weeks: content usually takes months to rank
03 The monthly plan
Most people take this as part of a monthly plan
One monthly fee for the website and the SEO. No setup fee and no minimum term. On a monthly plan new pages and posts are the monthly work, planned from the keyword research that comes with it.
Most common
The usual
£1,399($1,799) a month
Faster pace
The same work at a faster pace.
Hand it overThe lot
£1,999($2,599) a month
Fastest pace
The same work, as fast as it goes.
Hand it over- 01Blog postsPlanned from keyword research and written to answer what your customers search for.
- 02Landing and service pagesA page for each thing you sell or place you serve, researched, written and built.
- 03Updates and rewritesExisting pages brought up to standard, refreshed or merged.
- 04Technical fixesSpeed, indexing, redirects, structured data and the issues from the audit and monthly check.
- 05ReportingWhat got done, what it did for traffic and enquiries, and what’s next.
The roadmap is agreed at the start and reviewed every month, so the work goes where the site needs it most. Custom packages are available too.
04 One-off and custom
Take the plan, have it written, or hand it all over
Each option builds on the one before. Most clients start with the plan and one cluster, because it shows results soonest.
Keyword research and content plan
Best for Teams with writers, or anyone who wants to see the plan first
Everything you sell and every page you own, mapped against what people search for. You get a prioritised list of what to write, fix, merge or remove.
- Keyword research per service or product range
- A content map and a prioritised plan
- Briefs for the first pieces
From £399 ($499)One-off. The spreadsheets are yours to keep
Get a content planPlan and writing
Best for Businesses and agencies who want it written properly
The plan, then the writing, cluster by cluster. Each piece is researched, written, optimised and linked to the pages around it.
- Everything in the plan
- Posts and pages written to it
- Internal links built across each cluster
Plan + from £75 ($99) a postPosts priced by depth. See blog writing prices
Plan and write a clusterMost complete
Fully managed
Best for Businesses who want search handled, month after month
I run the whole programme: the plan, the writing, publishing, updating what’s slipping, and a monthly report tied to clicks and enquiries.
- Research, writing and publishing
- Existing posts refreshed as needed
- Monthly reporting with the source data
From £899 ($1,199) a monthUp to £1,999 ($2,599). Content is part of the monthly plan
Ask about a monthly planCustom package
Best for A job that doesn’t fit the boxes
Tell me what you need and the budget you have. I’ll say what that buys and put it in writing before you commit.
- Scoped to your site, not a template
- One-off, a fixed run of months, or a mix
- A written quote, usually within a working day
QuotedNothing is charged until you’ve agreed the scope
Ask for a quoteHow a cluster works
Every guide answers one question and links to the page that sells
05 What’s included
Everything, including the working
You get the spreadsheets as well as the posts. If we stop working together, you keep the plan.
- A map of everything you sell and every page you own, with what each one earns now
- Keyword research per service or product category: main terms, long tail, questions
- A prioritised plan: what to write, fix, merge or redirect, and in what order
- Topic clusters that feed the pages that sell, so traffic turns into enquiries
- Briefs, writing, on-page SEO and internal linking
- Custom page elements where they help: comparisons, figures, FAQs, product blocks
- Reporting against the plan, with the Search Console data attached
06 How it works
Research first, then write, then measure
Nothing gets written until it has earned its place in the plan.
- 01
Map what you have
Every page on the site and what it earns in Search Console, and everything you sell.
You get A content inventory
- 02
Find the demand
Keyword research per service or product range: what people search, how often, and how hard it is to rank.
You get The keyword research
- 03
Plan the clusters
Group the searches into pages, decide what each page is for, and link every guide to the page that sells.
You get The content plan
- 04
Write and publish
Cluster by cluster, highest value first. Written, optimised, linked and published, or sent to your team.
You get Live pages
- 05
Measure and adjust
Track what ranks and what brings enquiries, then refresh what’s slipping and double down on what works.
You get Monthly reporting
— How the work is done
Best keywords, best research, best content — in that order
Five steps. Each one narrows what came before it, so nothing gets written until it has earned its place. Here it is on a worked example — click through.
Worked example
Find every search that matters
Not the handful of phrases you assume people use — all of them. The obvious ones, the long specific ones, the questions typed as full sentences, and the ones your competitors are already being found for.
What people actually typeIllustrative example
- emergency plumber near meLocal4,400/mo
- 24 hour plumberMain term1,900/mo
- burst pipe what to doQuestion720/mo
- how much does an emergency plumber costQuestion590/mo
- boiler leaking waterSpecific480/mo
- plumber out of hoursSpecific320/mo
- is a leaking tap an emergencyQuestion90/mo
and 40+ more, including every town you cover
- best running shoesMain term22,200/mo
- trail running shoesMain term8,100/mo
- running shoes for flat feetSpecific3,600/mo
- how to choose running shoesQuestion1,300/mo
- when to replace running shoesQuestion880/mo
- running shoes vs trainersQuestion390/mo
- do i need wide fit running shoesQuestion110/mo
and 50+ more, across every model and use case you stock
A single topic usually turns up forty to sixty real searches. Most businesses are aware of about five of them.
Keep only the ones worth winning
Volume on its own is a trap. Some terms bring someone ready to buy. Some bring nobody who will ever buy, but make you the obvious expert on the subject — and that is what makes the selling pages rank. And some are simply worthless however big the number looks.
Every term scored, then most of them droppedIllustrative example
emergency plumber near meTargetThey need someone now. Nothing converts better.
how much does an emergency plumber costTargetHigh intent, and almost nobody publishes prices.
plumber jobsSkipPeople looking for work, not for a plumber. No amount of volume fixes that.
burst pipe what to doTargetPanic search. Help them first, get the call second.
running shoes for flat feetTargetSpecific need, ready to buy, and winnable.
how to choose running shoesTargetCatches people before they have picked a brand.
running shoesSkipOwned by the big brands. Effort spent here disappears.
when to replace running shoesTargetBrings past customers back at exactly the right moment.
Target — someone ready to buyAuthority — will not sell, but makes the selling pages rankSkip — volume that leads nowhere
Not everything has to sell. A page answering a question you will never charge for is often the one that earns the links, the trust and the rankings that the money pages then inherit.
Turn them into pages, in order
Each surviving term becomes a real page with a real title, grouped so pages support each other rather than compete. Then it is sequenced — the fastest wins first, so something moves while the bigger pieces are still being built.
The surviving terms, as pages, in orderIllustrative example
- 1What does an emergency plumber cost?Fastest win — starts here
- 2Burst pipe: what to do in the first ten minutes
- 3Emergency plumbing — [your town]
- 4How to fix a dripping tap (and when to stop trying)
- 5Is it actually an emergency? A plumber’s checklist
- 1When to replace your running shoesFastest win — starts here
- 2Running shoes for flat feet
- 3How to choose running shoes
- 4Running shoes vs trainers: what is the difference?
- 5Trail or road: which pair do you need?
5–10pages for one topic100+across a full site programme1area finished before the next starts
One topic is five to ten pages. A full site programme runs into the hundreds, worked through one area at a time so it never becomes an undifferentiated pile.
Build pages worth landing on
Written properly, then built properly: the answer up front, comparisons side by side, figures given room, questions answered where they are asked. On a shop, the products worked into the page rather than bolted on the end.
Components built into each pageLive examples
Key takeaways
1 in 348 hrs2×
ThisNot this
Important
A question people ask+And the next one+
- Key takeawaysThe answer up front, for readers who will not scroll.
- Pulled-out figuresThe numbers that matter, given room to land.
- Side-by-side comparisonsThis or that, without a wall of prose.
- Callouts and warningsThe bit they must not miss, made unmissable.
- Question blocksAnswers where they are asked — and eligible for rich results.
- Product blocksOn a shop, the right product placed where the reader is convinced.
Built into
WordPressHand-coded, usually delivered through ElementorShopifyTheme, article and collection templatesAstro & staticFull hand-coded builds where speed matters most
Hand-coded into WordPress (usually via Elementor) or Shopify. Custom components, not a page-builder template and not another plugin slowing the site down.
Then you own the subject
This is what the authority pages were for. Cover a subject properly — the buying questions and the ones you will never charge for — and Google stops treating you as a candidate and starts treating you as the answer. Each page keeps earning, and each new one lifts the ones around it.
Monthly clicks from Google, before and during the workSearch Console, one engagement
BeforeDuring the engagement
3.6×search traffic in six months24%of all clicks from pages added in that time91%of it from people who had never heard of them
Every figure above is a Search Console export from a real engagement — no modelling, and no projections.
The worked example is a fictional business, so the search figures in steps one to three are illustrative. The growth figures in step five are Search Console exports from a real engagement, shared with permission.
07 For agencies
The strategy and the production, under your name
Agencies use me for the whole content side of an account: the keyword research, the plan and the writing. It arrives in your templates, ready to present.
Ask about agency work- White-label research, plans and posts, in your templates
- I don’t contact your clients unless you want me on a call
- Keyword research in Ahrefs, exported with the plan
- US or UK English, matched to each client
- Invoiced to you, per project or monthly
08 Proof
What planned content has done for clients
3.6×London surveying practice. Monthly clicks grew from about 200 to over 700. Twenty-five new pages now earn 24% of the site’s search clicks.Read the case study →+112%Florida physical therapy clinic. Monthly impressions from 20.7k to 44k. A 51-page cluster earns 443 clicks a year, with 11 pages in the top ten.Read the case study →
What planned content adds up to
A London practice went from about 200 clicks a month to over 700 once the new pages went live
BeforeDuring / after
★★★★★
“Working with Mike is always a pleasure. He consistently delivers high-quality work, pays great attention to detail, and always delivers on time. Once again, he exceeded my expectations and even went above and beyond to make sure everything was just right. I highly recommend working with him!”
★★★★★
“We really enjoy working with Mike. He helps us with blogs and rewriting collection and product pages. I’m sure we’ll work through the whole website eventually. He has a friendly and approachable tone that works well for our audience and gets into the technical for the blogs that helps our customers. Highly recommend Mike!”
★★★★★
“Was a pleasure working with Mike. He got the brief (albeit a vague brief) and smashed it first time. Very happy and would recommend his services to anyone looking for a talented professional to help with their articles with a strong SEO focus. First but not the last time working with Mike.”
From 711 client reviews, averaging 4.9 out of 5, all public on Fiverr. More reviews and results.
09 Questions
SEO content writing questions
What is SEO content writing?
Writing pages and posts that answer what people search for, planned so each page can rank for its own set of searches and lead readers to the page that sells.
How much do SEO content writing services cost?
A keyword research and content plan starts from £399 ($499). Posts are priced by depth, from £75 ($99). Fully managed content is part of the monthly plan, from £899 ($1,199) a month.
What’s the difference between this and blog writing?
Blog writing is the posts themselves. SEO content writing includes the plan behind them, and optionally running the whole programme. If you already know what you want written, blog writing is the simpler option.
How long does SEO content take to work?
Usually months, not weeks. New pages on established sites can rank within weeks; on newer sites it takes longer. The plan puts the pages likely to pay off soonest first.
Can ChatGPT write SEO content?
It can produce text, and Google doesn’t ban AI content. What Google warns against is pages generated at scale without adding value. Content that ranks still needs real research, checked facts and something a reader can’t get elsewhere.
Is SEO content still worth it with AI search?
Yes. Google says there are no extra requirements to appear in AI Overviews beyond normal SEO, and they cite pages that already answer the question well.
Who writes the content?
I do. Nothing is handed to a junior or a content mill, and every statistic is linked to its source.
Do you work with businesses outside English-speaking countries?
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
See what your content plan would look like
Send me your site and I’ll come back with the first cut of the map: what you already have, where the demand is going unanswered, and what I’d write first.
Get a free content check Usually a reply within a working day.
- 01What your pages rank for now
- 02The searches nobody on your site answers
- 03The first cluster I’d build, and why