Starter
£899($1,199) a month
Steady pace
The basics put right, then steady upkeep.
Hand it overTechnical SEO services for when traffic dropped and nobody can tell you why
It’s almost never a mystery. Traffic falls for a short list of reasons, and every one of them can be checked. I find which one it is, tell you plainly, then fix it. I write the code myself, so the diagnosis and the repair are one job.
- For
- Sites that dropped, are migrating, or are slowBusinesses, agencies and in-house teams
- Platforms
- WordPress, Elementor, Shopify, Astro and custom builds
- Price
- Audit and fixes £699 ($929)Report only £399 ($529). Ongoing from £899 ($1,199) a month
- You get
- The fixes made on your siteThen checked once Google has recrawled
- +26%clicks per day for an Arizona studio after its slow theme was rebuilt
- 11+ yearsfixing sites for UK, US and Australian businesses
- 1 persondiagnoses and fixes, so nothing is lost in a hand-over
— Diagnosis
The usual suspects
Six causes account for most drops. Open the one that sounds like yours: each says what I check and what fixing it involves, so you can judge whether you need me at all.
01
A migration that leaked
“Traffic fell within days of a redesign, replatform or URL change.”
How I check it
I map every old URL against the new one and find the ones that 404, chain through three redirects, or quietly land on the homepage. Then I check whether Google has actually recrawled them.
What fixing it looks like
A clean, one-hop redirect map. It’s unglamorous work and it’s very often the entire problem.
On one rebuild I found the old homepage still live and accumulating clicks six months after launch, competing with the page that replaced it.
02
Pages Google won’t index
“You publish, and nothing happens. Search Console shows pages “discovered” but not indexed.”
How I check it
Index coverage by page type, canonical tags, robots directives, sitemap accuracy, and whether the pages are reachable by crawling rather than only by sitemap.
What fixing it looks like
Usually internal linking and canonical conflicts rather than anything exotic. Pages nobody links to look unimportant, because they are.
03
The site is slow where it counts
“It feels fine on your laptop. Core Web Vitals say otherwise on a phone.”
How I check it
Real measurement on real templates, not just the homepage, covering LCP, CLS and INP, plus total page weight and request count, which are usually more revealing than a score out of 100.
What fixing it looks like
Depends what’s causing it: a bloated theme, unbounded plugins, uncompressed images, render-blocking scripts. Sometimes a rebuild is genuinely the cheaper answer.
One site went from WordPress to a hand-coded Astro build for exactly this reason.
04
Your own pages competing
“Several pages rank for the same term, all of them badly, none of them winning.”
How I check it
I cluster every page against the terms it ranks for and find the overlaps: the near-duplicate posts written years apart that are now splitting the same signal.
What fixing it looks like
Merge the useful parts into one strong page and redirect the rest. Losing pages usually gains traffic.
I found eight near-duplicate pages on one site, all stranded between positions 28 and 80 for the same cluster.
05
Thin pages carrying real demand
“A page ranks on page two for something valuable, and it’s 200 words long.”
How I check it
Impressions and average position per page, set against word count and internal links. High demand landing on a thin page is the most common quick win there is.
What fixing it looks like
Rebuild the page around what the searcher actually needs, and link to it properly from elsewhere on the site.
06
An algorithm update
“The drop lines up with a dated Google update and hit a whole section at once.”
How I check it
Compare the drop date against confirmed update windows, then look at which page types lost and which held. The pattern usually names the cause.
What fixing it looks like
Honest answer: sometimes there’s no quick fix, and the work is rebuilding quality on the affected pages. I’ll tell you if that is where you are rather than sell you a sprint.
01 Who it’s for
Who calls me in
Sites that lost traffic
Clicks fell and nobody can say why. You need the cause found and fixed, not a 90-page report of every warning a tool can produce.
Audit with fixesSites about to change
A redesign, a new platform or a URL change coming up. Redirects and checks planned before launch are cheaper than recovering afterwards.
Audit with fixesAgencies and in-house teams
You’ve found the problem and need someone who can fix it in the code, or a second opinion before you tell a client. White-label if needed.
On demandProbably not the right fit if
- the site is brand new with no content yet: there’s little for technical SEO to fix
- you need a developer for features unrelated to search
02 The monthly plan
Most people take this as part of a monthly plan
One monthly fee for the website and the SEO. No setup fee and no minimum term. On a monthly plan technical fixes are part of each month’s work, and the monthly health check is included.
Most common
The usual
£1,399($1,799) a month
Faster pace
The same work at a faster pace.
Hand it overThe lot
£1,999($2,599) a month
Fastest pace
The same work, as fast as it goes.
Hand it over- 01Blog postsPlanned from keyword research and written to answer what your customers search for.
- 02Landing and service pagesA page for each thing you sell or place you serve, researched, written and built.
- 03Updates and rewritesExisting pages brought up to standard, refreshed or merged.
- 04Technical fixesSpeed, indexing, redirects, structured data and the issues from the audit and monthly check.
- 05ReportingWhat got done, what it did for traffic and enquiries, and what’s next.
The roadmap is agreed at the start and reviewed every month, so the work goes where the site needs it most. Custom packages are available too.
03 One-off and custom
A report, the fixes, or ongoing care
Most technical work starts with the audit. The difference is who does the fixing.
Audit report
Best for Teams with a developer ready to do the work
The full technical audit, ending in a prioritised fix list with exactly how to fix each item.
- Crawl, indexing and redirects
- Core Web Vitals on real templates
- Prioritised fixes, explained
£399 ($529)One-off
Book the auditMost common
Audit with fixes
Best for Getting the problem solved, start to finish
The same audit, then I implement the fixes on your platform and check them once Google has recrawled.
- Everything in the report
- Fixes made on your site
- A follow-up check after recrawl
£699 ($929)One-off, fixed price
Book the audit and fixesOn demand or ongoing
Best for Agencies, in-house teams, and sites that change often
Book days for specific jobs, white-label for agencies, or have technical health watched every month on a monthly plan.
- Day rate £550 ($729)
- White-label for agencies
- Website care from £99 ($129) a month
From £550 ($729) a dayOr included in any monthly plan
Ask about ongoing workCustom package
Best for A job that doesn’t fit the boxes
Tell me what you need and the budget you have. I’ll say what that buys and put it in writing before you commit.
- Scoped to your site, not a template
- One-off, a fixed run of months, or a mix
- A written quote, usually within a working day
QuotedNothing is charged until you’ve agreed the scope
Ask for a quoteFree tool · Indexing check
Check whether Google is allowed to index your pages
Put in your home page. This reads up to 50 pages and flags noindex rules, error pages, redirects and canonicals pointing elsewhere: the usual reasons pages go missing.
Pages come from your sitemap, or by following links from the home page if there isn’t one. Results aren’t stored anywhere. Pages built entirely with JavaScript may show as empty, because this reads the HTML your server sends.
Starting…
No issues on the pages checked. Switch to “All pages” to see everything.
Want it fixed, not just found? The free audit covers the whole site, including what these checks can’t see: rankings, Search Console data and what to fix first.
Get a free SEO audit04 What’s included
What a technical engagement covers
The audit is the start, not the deliverable. A list of problems you can’t act on is worth very little, so the fixes are made, not emailed to you.
- A full crawl of the site, at whatever scale it is
- Index coverage and canonical conflicts
- Redirect maps for migrations and replatforms
- Core Web Vitals, page weight and request count
- Structured data and rich result eligibility
- Internal linking structure
- Cannibalisation and duplicate content
- Mobile rendering and template-level issues
05 How it works
From “something’s wrong” to fixed and checked
- 01
Read the data
Search Console first: what dropped, when, and on which pages. Then a full crawl of the site.
You get The cause, narrowed down
- 02
Diagnose
Match the pattern to its cause: a migration, indexing, speed, duplicates, thin pages or an algorithm update.
You get A plain-English diagnosis
- 03
Prioritise
Every issue ranked by what it’s costing you and how hard it is to fix. Warnings that don’t matter are left off.
You get The fix list
- 04
Fix
Made directly on WordPress, Elementor, Shopify or a custom build, not handed to a developer.
You get The fixes, live
- 05
Check
Once Google has recrawled, confirm the fixes took and the pages are indexed and recovering.
You get A follow-up report
Where pages get stuck
A page has to clear every stage before it can rank, so the job is finding the one it fails
- 01CrawlGoogle finds the URL through links and sitemaps, and robots.txt lets it in.
- 02RenderThe page loads fully, including anything built with JavaScript.
- 03IndexGoogle chooses to store it: not a duplicate, not noindexed, not thin.
- 04RankThen content, links and speed decide where it shows.
06 Proof
What fixing the foundations has done
After a rebuild
After its slow theme was replaced, an Arizona studio's four latest full months were its four best on record
BeforeDuring / after
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes. Communication has been easy and the process has been very organized so far. Looking forward to continuing the project and seeing the results as the site grows.”
★★★★★
“Working with Mike has been fantastic. I have a limited understanding of SEO, but don’t have the time to learn more about it or try and work it into our website. Communication since starting work with Mike has been great. Our SEO score has really improved, hopefully with time this will result in more leads through our website.”
★★★★★
“Great insights, detailed response to our brief and gave thorough recommendations on areas that needed improving. Was really impressed with the delivery. Was great working with Mike, he was responsive, quick and exceeded our expectations.”
From 711 client reviews, averaging 4.9 out of 5, all public on Fiverr. More reviews and results.
07 Questions
Technical SEO questions
What is technical SEO?
Everything that decides whether Google can find, render, understand and index your pages: crawling, indexing, redirects, speed, structured data and site structure. The full guide explains it without the jargon.
What do technical SEO services include?
A crawl and a Search Console review to find what’s wrong, a prioritised fix list, the fixes made on your platform, and a check once Google has recrawled. On a monthly plan, technical health is then watched every month.
How much do technical SEO services cost?
The full audit with fixes done is £699 ($929), or £399 ($529) for the report and how to fix each item. Ongoing technical work is included in monthly plans from £899 ($1,199) a month.
What’s the difference between technical SEO and an SEO audit?
The audit finds and prioritises the problems. Technical SEO is fixing them and keeping them fixed. The audit page covers the options.
Can I check my site myself first?
Yes. The free noindex checker, robots.txt checker and sitemap checker catch the most common indexing problems in a minute.
Is technical SEO still worth it with AI search?
Yes. AI Overviews draw on pages Google can crawl and index, and Google says there are no extra requirements to appear in them beyond normal SEO. A page that isn’t indexed can’t be cited.
Can ChatGPT do technical SEO?
It can explain a problem or draft a redirect rule. It can’t crawl your site, read your Search Console, or check that a fix worked once Google has recrawled, which is most of the job.
Do you work with businesses outside English-speaking countries?
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
Tell me what changed
Send the site and roughly when traffic dropped, or what’s about to change. You’ll get my first read on the likely cause.
Get a technical review Usually a reply within a working day.
- 01The likely cause, from the pattern
- 02Whether it’s a quick fix or a bigger job
- 03A fixed price before any work starts