Starter
£499($649) a month
Up to 6 posts a month, or the equivalent
The basics put right, then steady upkeep.
Hand it overSEO audit services: find out exactly what’s holding your site back
Start with a free basic audit: a short, honest read on what’s wrong. If you want the detail, the full audit checks everything and ends with a prioritised fix list, or with the fixes done for you. For businesses and agencies anywhere that sell in English.
- For
- Businesses, agencies and in-house teams
- Options
- Free basic audit, full report, or full audit with fixes
- Price
- Free, then £399 ($529)£699 ($929) with the fixes done. Included on any monthly plan
- You get
- A plain-English, prioritised fix listYours to keep, whether or not we work together
- Freebasic audit, usually back within a working day
- 6 areaschecked on the pages that earn money, not just the home page
- 11+ yearsauditing sites for UK, US and Australian businesses
01 The problem
Most audits are too long to act on
An automated report lists hundreds of warnings. Few of them matter, and nobody tells you which.
Every warning treated the same
A missing alt tag listed next to a site-wide noindex. Without priorities, the important fix gets lost.
No link to what it costs you
An issue only matters if it affects pages that bring in customers. Most tools can’t see which pages those are.
Nobody to do the fixes
The report lands, the developer is busy, and six months later nothing has changed.
02 Who it’s for
Who an audit is for
Businesses that aren’t sure what’s wrong
Traffic has stalled or dropped, or the site has never ranked. You want to know what’s wrong and what to fix first before spending more.
Free audit firstBefore a redesign or a new agency
You want an independent view of where the site stands, so you can brief the next person properly or check what you’re being told.
Full reportAgencies
A second opinion before a pitch, or a technical audit to onboard a new client, delivered white-label in your format.
Full report03 The monthly plan
Most people take this as part of a monthly plan
One monthly fee for the website and the SEO. No setup fee and no minimum term. On a monthly plan the full audit is included, and the fixes are made as part of each month’s work.
Most common
The usual
£799($1,049) a month
Up to 12 posts a month, or the equivalent
The same work at a faster pace.
Hand it overThe lot
£1,199($1,549) a month
18+ posts a month, or the equivalent
The same work, as fast as it goes.
Hand it overWhat a month is made of
- A new pageResearched, written and built, up to about 800 words.
- A page rewrittenAn existing page brought up to standard.
- A blog postPlanned from keyword research, up to about 800 words.
- A round of fixesTechnical and on-page fixes from the audit or the monthly check.
An example month
Starterup to 6
1 new page, 1 rewrite, 3 blog posts, 1 round of fixes
The usualup to 12
2 new pages, 2 rewrites, 6 blog posts, 2 rounds of fixes
The lot18+
3 new pages, 3 rewrites, 9 blog posts, 3 rounds of fixes
Examples only, with one square for each post-sized piece of work. Your roadmap sets the mix each month, and you see it before the month starts.
Not counted: small fixes I spot along the way. If something takes a few minutes, it just gets done.
04 One-off and custom
Three ways in, from free to fixed
Start here
Free basic audit
Best for Deciding whether it’s worth going further
A short, plain-English read on what’s generally wrong with your site, and what I’d look at first.
- The main problems holding the site back
- Which are worth fixing first
- Whether a full audit or a monthly plan makes sense, or neither
FreeUsually back within a working day
Get the free auditFull audit: report
Best for Teams with someone ready to do the fixes
Everything checked properly, with a prioritised list and how to fix each item, for your team or developer.
- Crawl, indexing, redirects, structured data
- Core Web Vitals on real pages
- Content and Search Console review
- Prioritised fix list with how to fix each item
£399 ($529)One-off
Book the full auditFull audit: with fixes
Best for Getting it fixed without managing it
The same audit, then I implement the fixes on your site and check them once Google has recrawled.
- Everything in the report
- Fixes made on WordPress, Shopify or a custom build
- A follow-up check after recrawl
£699 ($929)One-off. Included with monthly plans from £499 ($649) a month
Book the audit with fixesCustom package
Best for A job that doesn’t fit the boxes
Tell me what you need and the budget you have. I’ll say what that buys and put it in writing before you commit.
- Scoped to your site, not a template
- One-off, a fixed run of months, or a mix
- A written quote, usually within a working day
QuotedNothing is charged until you’ve agreed the scope
Ask for a quoteWhat comes back: pass, check or fix, in plain English
Example layout · illustrative, not a real site
- Indexing Pages in the sitemap are indexedPass
- Speed Core Web Vitals on mobileCheck
- Titles Unique titles and descriptionsFix
- Structured data Organization and Service schemaCheck
- Internal links Every guide links to a money pageFix
- Content One page per search intentPass
05 What’s included
Six areas, checked on the pages that earn money
Each finding comes back as pass, check or fix, in plain English, with what it’s costing you.
- Crawling and indexing: robots rules, sitemaps, noindex tags, canonicals and index coverage in Search Console
- Redirects and migrations: broken chains, value lost in past redesigns, and URLs that changed without Google being told
- Speed and Core Web Vitals: measured on the pages that earn money, on mobile as well as desktop
- Structured data: whether Google can read who you are and what you sell, and which rich results you’re missing
- Content and cannibalisation: pages competing for the same search, thin pages, and searches with no page to rank
- Search Console, read properly: where impressions go to waste, which pages sit on page two, and what to do first
06 How it works
How the full audit runs
- 01
Access
Read-only access to Search Console (and analytics, if you have it). Nothing else is needed to start.
You get A start date
- 02
Crawl and data
A full crawl of the site alongside sixteen months of Search Console data.
You get The raw findings
- 03
Prioritise
Every issue checked against the pages that earn money and ranked by impact and effort.
You get The prioritised fix list
- 04
Walk-through
The findings explained in plain English, on a call or in writing, whichever you prefer.
You get Answers to your questions
- 05
Fixes, if you chose them
Made on your platform, then checked once Google has recrawled.
You get A follow-up report
Free tool · Mini audit
Try a mini audit now
Put in your home page. This checks up to 50 pages for missing, duplicated and over-long titles and descriptions, plus pages without an H1, noindex rules and images without alt text.
Pages come from your sitemap, or by following links from the home page if there isn’t one. Results aren’t stored anywhere. Pages built entirely with JavaScript may show as empty, because this reads the HTML your server sends.
Starting…
No issues on the pages checked. Switch to “All pages” to see everything.
Want it fixed, not just found? The free audit covers the whole site, including what these checks can’t see: rankings, Search Console data and what to fix first.
Get a free SEO audit07 Proof
What clients say about the audits
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“Great insights, detailed response to our brief and gave thorough recommendations on areas that needed improving. Was really impressed with the delivery. Was great working with Mike, he was responsive, quick and exceeded our expectations.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
08 Questions
SEO audit questions
What’s the difference between the free audit and the full audit?
The free audit is a short read on what’s generally wrong, so you can decide whether it’s worth going further. The full audit checks everything in detail and ends with a prioritised list and how to fix each item, or with the fixes done.
How much does an SEO audit cost?
UK audits in the wider market run roughly £1,000 to £5,000. Here the full audit is £399 ($529) for the report, or £699 ($929) with the fixes done, and it’s included free on a monthly plan. What an SEO audit costs covers the market.
How often should you do an SEO audit?
A full audit once, properly, then a lighter technical check every quarter. Sites break through change rather than time: a redesign, a plugin update or a migration is the moment to check again.
Is the audit included if I start a monthly plan?
Yes. Every monthly plan, from £499 ($649) a month, start with the full audit at no extra cost.
Can ChatGPT do an SEO audit?
It can explain what an audit should check. It can’t crawl your site, read your Search Console data or see how Google renders your pages, so it can’t tell you what’s actually wrong or what to fix first.
How do I do an SEO audit myself?
Start in Search Console: check which pages are indexed and which aren’t, and why. Then check titles, speed on your main pages and whether each page targets its own search. The free SEO tools cover titles, descriptions, headings and indexing, and this diagnostic guide walks through the checks in order.
Do you work with businesses outside the UK?
Yes. Clients come to me from the US, Europe, Australia and further afield, including businesses based in non-English-speaking countries that want the English side of their site audited. Every price has a fixed US dollar figure in brackets, and you can be invoiced in pounds or dollars.
— Next step
Start with a free SEO audit
Send me your site and you’ll get a short, honest read on what’s wrong. If you want the detail after that, the full audit is a paid piece of work, or part of a monthly plan.
Get the free audit Usually a reply within a working day.
- 01The main things holding your site back, in plain English
- 02Which of them are worth fixing first
- 03Whether a full audit or a monthly plan makes sense, or neither