Starter
£499($649) a month
Up to 6 posts a month, or the equivalent
The basics put right, then steady upkeep.
Hand it overSaaS SEO services that show up in sign-ups, not just traffic
Most SaaS blogs rank for things nobody buys from. I start at the bottom of the funnel, with the comparison, alternative and use-case searches people make when they are choosing software, fix what stops a JavaScript site being indexed, and report on trials and demos rather than sessions.
- For
- SaaS companies selling in English, wherever they’re based
- Platforms
- WordPress, Webflow, Astro and custom builds
- Price
- From £499 ($649) a monthFull audit from £399 ($529), included on any monthly plan
- Terms
- Rolling monthly30 days’ notice, no minimum term
01 The problem
Why SaaS SEO often doesn’t pay back
Top-of-funnel traffic only
Hundreds of "what is" posts that bring visitors who will never need the product, while the "[competitor] alternative" searches go to someone else.
Pages Google can’t render
Marketing sites built as single-page apps can hide content from search. Google crawls, renders, then indexes, and each step can fail.
Features without landing pages
Features, integrations and use cases buried in one page, when each is a search someone makes before they buy.
Docs and app pages competing
Help docs, changelogs and app URLs indexed alongside the marketing site, splitting signals and cluttering results.
Reporting in sessions
Traffic totals that never connect to trials, demos or MRR, so nobody can tell whether SEO is working.
Worry that AI search ate it all
AI Overviews change the page, not the fundamentals. Google says no special optimisation is needed to appear in them.
Pages by intent
Comparison and integration pages meet buyers closest to a trial
- 01LearnGuides that answer the problem your product solves.
- 02Compare“[you] vs [rival]” and “[rival] alternatives” pages.
- 03FitIntegration and use-case pages: “works with Slack”.
- 04StartPricing and sign-up pages that answer the last questions.
02 Who it’s for
Who I work with
Early-stage SaaS
You need sign-ups, not traffic. Start with the comparison and alternative searches buyers make when they’re choosing.
Starter planGrowing SaaS with a blog
Plenty of posts, few trials from them. The content needs pointing at the searches that convert, and the product pages need building out.
The usualJavaScript-heavy sites
Pages Google struggles to render or index. The technical side has to be fixed before content can work.
Full audit03 The monthly plan
Start with an audit, or go straight to monthly
One monthly fee for the website and the SEO. No setup fee and no minimum term. The plan covers the audit, the fixes and the pages, in the order your roadmap sets.
Most common
The usual
£799($1,049) a month
Up to 12 posts a month, or the equivalent
The same work at a faster pace.
Hand it overThe lot
£1,199($1,549) a month
18+ posts a month, or the equivalent
The same work, as fast as it goes.
Hand it overWhat a month is made of
- A new pageResearched, written and built, up to about 800 words.
- A page rewrittenAn existing page brought up to standard.
- A blog postPlanned from keyword research, up to about 800 words.
- A round of fixesTechnical and on-page fixes from the audit or the monthly check.
An example month
Starterup to 6
1 new page, 1 rewrite, 3 blog posts, 1 round of fixes
The usualup to 12
2 new pages, 2 rewrites, 6 blog posts, 2 rounds of fixes
The lot18+
3 new pages, 3 rewrites, 9 blog posts, 3 rounds of fixes
Examples only, with one square for each post-sized piece of work. Your roadmap sets the mix each month, and you see it before the month starts.
Not counted: small fixes I spot along the way. If something takes a few minutes, it just gets done.
04 One-off and custom
Or as a one-off, priced up front
Not every job needs a monthly plan. These are fixed-price or quoted before anything starts.
Full SEO audit
Best for One specific problem, or a first proper look
Everything checked, ending in a prioritised fix list with how to fix each item. Or I do the fixes and check them once Google has recrawled.
- Crawl, indexing, redirects and speed
- Content and Search Console review
- A prioritised fix list you keep
From £399 ($529)Or £699 ($929) with the fixes done. Free on any monthly plan
Book an auditCustom package
Best for A job that doesn’t fit the boxes
Tell me what you need and the budget you have. I’ll say what that buys and put it in writing before you commit.
- Scoped to your site, not a template
- One-off, a fixed run of months, or a mix
- A written quote, usually within a working day
QuotedNothing is charged until you’ve agreed the scope
Ask for a quotePages that meet buyers
Comparison, alternative and use-case pages all point at pricing and sign-up
05 What’s included
What SaaS SEO services cover here
- Keyword research from the bottom up. Comparison, alternative, integration and use-case searches first, in every English-speaking market you sell to, each mapped to one page so nothing competes.
- Technical fixes for SaaS sites. Rendering, indexing, docs and app subdomains, canonicals and speed, fixed on your stack rather than listed in a PDF.
- Pages that convert. Comparison, alternative, feature and use-case pages written by a person, with honest trade-offs and a clear route to a trial or demo.
- Content clusters that support them. Guides that answer your buyers’ questions and link to the pages that convert, written for people first.
- Reporting on sign-ups. Monthly Search Console results for the pages that start trials and book demos, reported against the plan.
06 How it works
What happens each month
- 01
Audit and plan
The full audit and a look at your Search Console data, then a plan agreed in writing: what gets built and fixed first.
You get The audit and a written plan
- 02
Research that keeps moving
Rankings shift and competitors publish. Each month starts with what changed, and the plan moves with it.
You get An updated priority list
- 03
Pages built and published
Written, built and live on WordPress, Shopify or a custom build. Not drafts left for you to implement.
You get New and improved pages
- 04
Technical upkeep and internal links
Drift caught early, new pages linked into the ones that rank, and competing pages merged.
You get Fixes made, not listed
- 05
A report you can check
Clicks, enquiries and positions from Search Console, what I did and what moved, including what didn’t.
You get A monthly report with the data
07 Proof
SaaS and software work I have done
Email validation SaaS
A deliverability blog written for both marketers and developers, planned from keyword research.
Salon booking software
Comparison content against the competitors buyers weigh it up against.
Freelancer-tools publisher
High-volume software roundups and comparisons for a US audience, with every price checked against the vendor.
★★★★★
“Another excellent experience working with Mike. Communication is always clear and easy, the work is professional and delivered on time, and he consistently pays close attention to the details and requirements of each project. The quality is reliable every time, and he’s very easy to work with.”
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
08 Questions
SaaS SEO questions
We’re based outside the UK and US. Can you handle our English site?
Yes, and it’s common with SaaS. Plenty of software companies are based in Germany, the Nordics or elsewhere and sell mostly in English. I take on the English-language side: keyword research for your English-speaking markets, the comparison and use-case pages, and the technical set-up (hreflang included) so each language version ranks in the right place.
What is SaaS SEO?
Search engine optimisation for software companies. The difference from ordinary SEO is where the value sits: comparison, alternative and use-case searches from people choosing software, rather than general traffic.
Is SEO still worth it for SaaS with AI search?
Yes. AI Overviews draw on pages that already rank, and Google states there are no extra requirements to appear in them beyond normal SEO. The searches that lead to a purchase still end on a website.
How long until SEO brings in sign-ups?
Technical fixes can move within weeks. Bottom-of-funnel pages usually start earning trials between month three and month six, depending on how competitive the category is.
Should I hire a SaaS SEO consultant or an agency?
An agency gives you a team and an account manager; a consultant gives you the senior person doing the work. For most SaaS companies without a large content budget, one experienced person running the programme is the better use of money.
How much do SaaS SEO services cost?
Monthly plans here run from £499 ($649) to £1,199 ($1,549) a month, both starting with the full audit, which is £399 ($529) on its own. See pricing.
— Next step
Tell me about your site
Send me the product and the site. You’ll get my first read on which buying searches you’re missing and whether anything stops Google indexing the site.
Send a message Usually a reply within a working day.
- 01The comparison and alternative searches you’re missing
- 02Any indexing or rendering problems
- 03Which plan fits, if any