Starter
£499($649) a month
Up to 6 posts a month, or the equivalent
The basics put right, then steady upkeep.
Hand it overMore of your products found on Google, and bought
Online stores rarely fail on one big thing. They leak: filter URLs Google wastes its time on, collection pages with nothing to rank, product data search can't read. I fix the leaks, then build the category and guide content that brings shoppers in, on Shopify, WordPress or a custom build.
- For
- Online stores on Shopify, WooCommerce or a custom build
- Platforms
- Shopify, WooCommerce, WordPress and custom builds
- Price
- From £499 ($649) a monthFull audit from £399 ($529), included on any monthly plan
- Terms
- Rolling monthly30 days’ notice, no minimum term
01 The problem
Where store traffic usually leaks
Filter and sort URLs
Colour, size and sort options can create thousands of near-identical URLs. Google's own guidance is to keep them from eating your crawl.
Collection pages with nothing on them
A title and a product grid gives Google little to rank and shoppers little to compare. Categories are where most buying searches land.
Product data Google can’t use
Without product structured data, price, availability and reviews don't show in results, and the listing looks worse than a competitor's.
Duplicate products
The same product reachable through several collection paths, variants and old URLs, all competing with each other.
Out-of-stock and discontinued pages
Pages that 404 or redirect to the homepage throw away whatever they had earned. There are better ways to retire a product.
International stores
Several country versions, or several languages, that Google can't tell apart. Hreflang and canonicals have to agree.
How a product page earns a sale
A product page has to be found, kept and chosen before it can sell
- 01FoundLinked from a category page and listed in the sitemap.
- 02KeptIndexed as one page, not lost among filter and variant duplicates.
- 03RankedNamed the way shoppers search, with real product detail.
- 04ChosenPrice, stock and reviews showing in the result.
02 Who it’s for
Who I work with
Growing Shopify stores
Traffic is steady but the collections that should sell barely rank. You want the leaks fixed and the category pages built out.
Starter planStores selling in several markets
Country versions, or several languages, that Google mixes up. I handle the English-language side, and make sure hreflang, currencies and canonicals agree.
Full auditAgencies with ecommerce clients
You need someone who can fix duplicate URLs and structured data in the theme, white-label.
Day rates03 The monthly plan
Start with an audit, or go straight to monthly
One monthly fee for the website and the SEO. No setup fee and no minimum term. The plan covers the audit, the fixes and the pages, in the order your roadmap sets.
Most common
The usual
£799($1,049) a month
Up to 12 posts a month, or the equivalent
The same work at a faster pace.
Hand it overThe lot
£1,199($1,549) a month
18+ posts a month, or the equivalent
The same work, as fast as it goes.
Hand it overWhat a month is made of
- A new pageResearched, written and built, up to about 800 words.
- A page rewrittenAn existing page brought up to standard.
- A blog postPlanned from keyword research, up to about 800 words.
- A round of fixesTechnical and on-page fixes from the audit or the monthly check.
An example month
Starterup to 6
1 new page, 1 rewrite, 3 blog posts, 1 round of fixes
The usualup to 12
2 new pages, 2 rewrites, 6 blog posts, 2 rounds of fixes
The lot18+
3 new pages, 3 rewrites, 9 blog posts, 3 rounds of fixes
Examples only, with one square for each post-sized piece of work. Your roadmap sets the mix each month, and you see it before the month starts.
Not counted: small fixes I spot along the way. If something takes a few minutes, it just gets done.
04 One-off and custom
Or as a one-off, priced up front
Not every job needs a monthly plan. These are fixed-price or quoted before anything starts.
Full SEO audit
Best for One specific problem, or a first proper look
Everything checked, ending in a prioritised fix list with how to fix each item. Or I do the fixes and check them once Google has recrawled.
- Crawl, indexing, redirects and speed
- Content and Search Console review
- A prioritised fix list you keep
From £399 ($529)Or £699 ($929) with the fixes done. Free on any monthly plan
Book an auditCustom package
Best for A job that doesn’t fit the boxes
Tell me what you need and the budget you have. I’ll say what that buys and put it in writing before you commit.
- Scoped to your site, not a template
- One-off, a fixed run of months, or a mix
- A written quote, usually within a working day
QuotedNothing is charged until you’ve agreed the scope
Ask for a quoteHow a collection gets found
Buying guides answer the questions first, then send shoppers to the collection
05 What’s included
What an ecommerce monthly plan covers
- A crawl of the whole store. Every collection, product, filter and old URL, checked against Search Console, so the fixes go where the money is.
- Crawl and duplicate fixes. Filters, variants, collection paths and canonicals sorted on your platform, not left as a list for a developer.
- Collection pages that answer buying questions. Copy, comparisons and FAQs on the categories people actually search for, written by a person and kept short enough not to bury the products.
- Product structured data. Price, availability, reviews and shipping marked up and tested, so listings can show them.
- Buying guides in clusters. Guides that answer the questions before a purchase and link straight into the right collections.
- Reporting on the pages that sell. Monthly clicks and positions for product and collection pages, from Search Console, not a vanity dashboard.
06 How it works
What happens each month
- 01
Audit and plan
The full audit and a look at your Search Console data, then a plan agreed in writing: what gets built and fixed first.
You get The audit and a written plan
- 02
Research that keeps moving
Rankings shift and competitors publish. Each month starts with what changed, and the plan moves with it.
You get An updated priority list
- 03
Pages built and published
Written, built and live on WordPress, Shopify or a custom build. Not drafts left for you to implement.
You get New and improved pages
- 04
Technical upkeep and internal links
Drift caught early, new pages linked into the ones that rank, and competing pages merged.
You get Fixes made, not listed
- 05
A report you can check
Clicks, enquiries and positions from Search Console, what I did and what moved, including what didn’t.
You get A monthly report with the data
Google’s own guidance: SEO best practices for ecommerce sites · Managing faceted navigation · Product structured data
07 Proof
Stores I have worked on
Multilingual Shopify store, pet tech
Hreflang fixed across language versions, noindex clean-up, Search Console monitoring and a live performance dashboard.
Global consumer electronics brands
High-volume product and guide content, including German localisation, for brands selling in several markets.
UK building-products store on Shopify
A Search Console audit, then thin blog posts rewritten toward the searches buyers actually make.
★★★★★
“Another excellent experience working with Mike. Communication is always clear and easy, the work is professional and delivered on time, and he consistently pays close attention to the details and requirements of each project. The quality is reliable every time, and he’s very easy to work with.”
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
08 Questions
Ecommerce and Shopify SEO questions
How much does Shopify SEO cost?
Monthly plans here run from £499 ($649) to £1,199 ($1,549) a month, both starting with the full audit included. A one-off full audit is £399 ($529). See pricing.
Is Shopify good for SEO?
Yes, Shopify handles the basics well. The problems are usually self-inflicted: duplicate product paths, filter URLs, thin collection pages and apps that slow the store down. Those are fixable without leaving Shopify.
Can I do Shopify SEO myself?
The basics, yes: unique titles, descriptions and alt text, and a sitemap submitted in Search Console. What usually needs a specialist is duplicate URL handling, structured data, international set-up and a content plan that targets the searches that sell.
Is SEO still worth it for ecommerce with AI search?
Yes. Google states there are no extra requirements to appear in AI Overviews beyond normal SEO, and product searches still end on a store.
How long does ecommerce SEO take to work?
Technical fixes can move rankings within weeks. Collection and guide content compounds more slowly: expect the curve to bend somewhere between month three and month six.
Can you handle a store that sells in several countries?
Yes. Separate country or language versions need hreflang, currency and canonical tags that agree with each other, and that is work I do rather than refer out.
Do you work with businesses outside English-speaking countries?
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
Tell me about your site
Send me the store and tell me which collections matter most. You’ll get my first read on where it’s leaking and what I’d fix first.
Send a message Usually a reply within a working day.
- 01Where the store leaks crawl and clicks
- 02Which collections to build out first
- 03Which plan fits, if any