Starter
£499($649) a month
Up to 6 posts a month, or the equivalent
The basics put right, then steady upkeep.
Hand it overB2B SEO services built around how your buyers actually search
Business buyers search in product and problem terms, often across several countries, and the sale takes months. Most B2B sites are written in the company's language instead. I rebuild the site around the searches buyers make, then keep it growing every month.
- For
- Manufacturers, suppliers and B2B service firms
- Platforms
- WordPress, Shopify and custom builds
- Price
- From £499 ($649) a monthFull audit from £399 ($529), included on any monthly plan
- Terms
- Rolling monthly30 days’ notice, no minimum term
01 The problem
Why B2B sites stay invisible
Your words, not the buyer’s
Sites built around "manufacturer", "supplier" and "solutions" phrasing, when the demand is in product category terms buyers type every day.
One page for everything
A single products page where each product line, application and specification deserves its own page that can rank.
Specs trapped in PDFs
Data sheets and specifications locked in downloads Google indexes badly and buyers can’t skim.
Several markets, one site
Buyers in the US, UK and further afield served one version with no signals about who it is for. Google's international guidance sets out the options.
No content for the long sale
Nothing for the researcher, the specifier and the buyer at the different stages of a months-long decision.
Reporting on the wrong thing
Traffic totals instead of the enquiries and quote requests that actually move a B2B pipeline.
Searches along the way
B2B buyers search at every stage, so each stage needs a page
- 01The problem“why does our month-end close take so long”
- 02The options“outsourced vs in-house bookkeeping”
- 03The shortlist“best bookkeeping firms for manufacturers”
- 04The check“[firm] pricing”, “[firm] reviews”
02 Who it’s for
Who I work with
Manufacturers and suppliers
Your site is written in catalogue language, while buyers search in product and problem terms. You want the site rebuilt around their searches.
Starter planB2B service firms
Long sales cycles and several people in each decision. You need pages for every stage, from the problem to the shortlist.
The usualExporters selling abroad
Buyers in several countries, sometimes several languages. The site needs to be found in each market, not just at home.
Full audit03 The monthly plan
Start with an audit, or go straight to monthly
One monthly fee for the website and the SEO. No setup fee and no minimum term. The plan covers the audit, the fixes and the pages, in the order your roadmap sets.
Most common
The usual
£799($1,049) a month
Up to 12 posts a month, or the equivalent
The same work at a faster pace.
Hand it overThe lot
£1,199($1,549) a month
18+ posts a month, or the equivalent
The same work, as fast as it goes.
Hand it overWhat a month is made of
- A new pageResearched, written and built, up to about 800 words.
- A page rewrittenAn existing page brought up to standard.
- A blog postPlanned from keyword research, up to about 800 words.
- A round of fixesTechnical and on-page fixes from the audit or the monthly check.
An example month
Starterup to 6
1 new page, 1 rewrite, 3 blog posts, 1 round of fixes
The usualup to 12
2 new pages, 2 rewrites, 6 blog posts, 2 rounds of fixes
The lot18+
3 new pages, 3 rewrites, 9 blog posts, 3 rounds of fixes
Examples only, with one square for each post-sized piece of work. Your roadmap sets the mix each month, and you see it before the month starts.
Not counted: small fixes I spot along the way. If something takes a few minutes, it just gets done.
04 One-off and custom
Or as a one-off, priced up front
Not every job needs a monthly plan. These are fixed-price or quoted before anything starts.
Full SEO audit
Best for One specific problem, or a first proper look
Everything checked, ending in a prioritised fix list with how to fix each item. Or I do the fixes and check them once Google has recrawled.
- Crawl, indexing, redirects and speed
- Content and Search Console review
- A prioritised fix list you keep
From £399 ($529)Or £699 ($929) with the fixes done. Free on any monthly plan
Book an auditCustom package
Best for A job that doesn’t fit the boxes
Tell me what you need and the budget you have. I’ll say what that buys and put it in writing before you commit.
- Scoped to your site, not a template
- One-off, a fixed run of months, or a mix
- A written quote, usually within a working day
QuotedNothing is charged until you’ve agreed the scope
Ask for a quotePages for every stage
Problem, comparison and specification pages all lead to the product page
05 What’s included
What a B2B monthly plan covers
- Keyword research in buyer language. Product, application and problem searches, market by market, so the site is built around real demand rather than internal names.
- A site structure that matches it. Product category, application and specification pages, each owning one set of searches, linked the way a buyer moves through them.
- Technical foundations. Crawl, indexing, speed and structured data fixed, and international targeting set up where you sell abroad.
- Content for the long sale. Guides, comparisons and specification pages written for engineers, specifiers and buyers, sourced and written for people first.
- Reporting on enquiries. Search Console results for the pages that bring in quote requests, reported monthly against the plan.
06 How it works
What happens each month
- 01
Audit and plan
The full audit and a look at your Search Console data, then a plan agreed in writing: what gets built and fixed first.
You get The audit and a written plan
- 02
Research that keeps moving
Rankings shift and competitors publish. Each month starts with what changed, and the plan moves with it.
You get An updated priority list
- 03
Pages built and published
Written, built and live on WordPress, Shopify or a custom build. Not drafts left for you to implement.
You get New and improved pages
- 04
Technical upkeep and internal links
Drift caught early, new pages linked into the ones that rank, and competing pages merged.
You get Fixes made, not listed
- 05
A report you can check
Clicks, enquiries and positions from Search Console, what I did and what moved, including what didn’t.
You get A monthly report with the data
07 Proof
B2B work I have done
Building-materials manufacturer, exporting worldwide
An audit and technical fixes, then keyword research that moved the site from "manufacturer" phrasing to the product-category terms buyers actually search.
Aluminium packaging supplier
Buyer’s-guide content for brands and distilleries as the business moves from a blog to a web store.
London chartered surveying practice
A professional-services site rebuilt into a search asset: clicks from Google went from 572 to 2,035, first 90 days vs last 90. Read the case study.
★★★★★
“Another excellent experience working with Mike. Communication is always clear and easy, the work is professional and delivered on time, and he consistently pays close attention to the details and requirements of each project. The quality is reliable every time, and he’s very easy to work with.”
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
08 Questions
B2B and manufacturing SEO questions
What is B2B SEO?
SEO for businesses that sell to other businesses. Fewer people search, the sale takes longer and several people are involved, so the work targets the product, application and problem searches each of them makes, and is measured in enquiries rather than traffic.
Is SEO still worth it for B2B with AI search?
Yes. Google states there are no extra requirements to appear in AI Overviews beyond normal SEO, and B2B buyers still visit the supplier's site before they send an enquiry.
How do I choose a B2B SEO agency or consultant?
Ask who will actually do the work, what they will produce each month, and how they will report on enquiries. Be wary of guaranteed rankings and of long contracts you cannot leave.
Does SEO work for B2B when search volumes are small?
Yes, because the value of each search is high. A term with a few hundred searches a month can be worth more than one with thousands if the buyer is placing a five-figure order.
Can you target buyers in several countries?
Yes. Keyword research is done market by market, and the site gets the international targeting it needs, whether that’s separate country pages or several languages.
Do you write technical content?
Yes. Specification, application and comparison pages are researched from your data sheets and your team, and every claim is checked before it goes live.
How much do B2B SEO services cost?
Monthly plans here run from £499 ($649) to £1,199 ($1,549) a month, and both start with the full audit included. See pricing.
Do you work with businesses outside English-speaking countries?
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
Tell me about your site
Send me the site and tell me who your buyers are. You’ll get my first read on how they search and where the site misses them.
Send a message Usually a reply within a working day.
- 01The searches your buyers make that the site misses
- 02The pages I’d build or rebuild first
- 03Which plan fits, if any